Wednesday, November 01, 2006

Tapping at the right spot at the right time by the right way!

In one of the famous factory in Detroit, there was an issue in the assembly line and the factory stopped because of it. The local experts tried their best and could not fix the issue. Finally they took the help of an expert from Chicago.

The expert flew from Chicago to Detroit and went through the whole assembly line. At last he stopped at one place and took a spanner from his pocket and tapped it twice on the assembly line. The whole assembly line got back into action. After a week the expert sent his bill of $ 20.000 to the company.

After paying the expert’s bill, the owner of the company rang up to thank him and asked the expert jovially, does each of your tap costs $10,000? The expert said that each tap costs $2 only. And the remaining $19.996 is for knowing where to tap.

Moral :

1. Try all possible solution to solve an existing problem
2. Do not judge a person by what they do but judge by what value they create
3. Do not charge your customer based on what you had done, but by what they gained by it
4. When you produce results, you get whatever you ask for.
5. Great People do not do different things but they do things differently
6. Tapping at the right spot at the right time by the right way matters

Monday, October 30, 2006

Squidoo Vs Google CSE

Last year around this time, Seth Godin through his free eBook - Everyone is an Expert explained a concept which takes the help of everyone's expertise in providing more meaning to the end user in what they are searching or looking for. To provide more meaning to what people are searching or looking for, he introduced a concept called ‘Lens’. He applied this Lens concept through his project called Squidoo. People who get involved in providing meaning, do even have chance to get royalties for the work.

About 5 month ago, Google had released its new service called Google Co-op. Through this program, one can create her own Custom Search Engine based on her knowledge and interest. You can even make money (through AdSense) from the traffic generated out of the custom search engine. As always, Google has kept its high standards in it’s simplicity combined with amazing speed.

Now, there comes 2 questions:
1) Is the Google's Custom Search Engine a competition to Squidoo ? If the answer is yes, then what would happen to the Squidoo Lenses, which was originally started to provide meaning to the end users?
2) If the Google's Custom Search Engine were not competing with Squidoo, How would they compliment each other?

Sunday, October 29, 2006

A Warm Welcome!

My friend John lives 5 miles away from my house. We are close since our childhood. We used to spend more time together, until our school days. As we got settled in our careers, we had less time to spend together. However, we meet each other on every weekend (Sunday evenings), and keep ourselves updated on the current happenings. The meetings would normally last for a couple of hours, at the end, we used to feel that we had spent about a week together.

John is casual and friendly in nature. Just like me, John was also staying with a few of his associates. Every time I visit my friend's place, I receive a warm welcome from his associate(s). His associate(s) used to be bright and smiling, but never to talk to me. They rarely are inside the house. Mostly I've seen them outside the house, leaving us alone. The only exception is that during the rainy seasons, they would be found inside the house, but they left us undisturbed. I know that these associates give better comforts for John, even then he keeps them at check and changes them often.

For every 3 to 6 months, he keeps changing his associates. The associates whom I've seen 6 months ago were no longer seen. John says that it is quite normal and it is required for his better comfort. What comfort? I do not agree with him. I do not have many associates as John, and I never discard them as frequently as John does. Whenever I find that we (self & associate) are not going well, I would reduce the frequencies of our association. And that takes care of it.

Why does John fires his associates quite often? John and myself are almost similar in nature. It is only in the way we treat our associates we differ. I value my friend's opinion, so I do not debate on that. Once I started logically analysing, I found out, only one dissimilarity between us. I live in an apartment which is west facing, where as John's apartment is east facing. Having identified this reason, I thought what John does is right.


PS: Did'nt I say that associates refer to the inner garments?

The Old Lady and the Fire

Long long ago, so long ago, nobody knew how long ago, there lived an Old Lady in a small village. The old lady was staying alone and was managing her work by herself. She used to get up early every morning, before anyone in the village could get up.

In those days there were no match boxes or lighters to create fire. Rubbing two firestones to create fire was the known way. Since the old lady gets up earlier, she used to be first person to create fire in the whole village. For the sake of convenience, the neighbours used to light their piece of wood from the old lady. But nobody would thank the old lady.

This was a cause of concern for the old lady. She thought about it for a long time. One day she thought that she would quietly vacate the village and move into a new village. She thought that since she is not there to create fire, the whole village would get affected and would understand her value. Also thought that nobody would cook their food. So, on one fine morning, the old lady moved out of the village.

After several months, the old lady came back to the village and was shocked. Much to her disappointment, the village was functioning normal. Everone in the village was as happy as they used to be. Every house prepared their food. The old lady felt bad about herself and returned back to the village and continued to stay there happily. And from the next day onwards her neighbours started lighting their fire from the old lady's house.

Moral:
  1. Irespective of your presence, the world continues to function as is
  2. Thanks are not to be demanded but earned
  3. Lessons are not to be taught but to be learned

Acute Angle

When a disagreement between two people becomes a discussion, we call it an Argument. Over a period of time, we have accumulated lot of prejudices. It is these prejudices along with our logical thinking ability urges us to get involved into an argument. Argument is like a fire. If we keep feeding, it grows bigger and bigger. Rather, if you stop feeding, it would extinguish by itself. Why not argue? Why should I avoid it? I'm I not supposed to express my disagreement? How to avoid arguments?

You can never win an argument. Ideally there is nothing in this universe that is wrong or right. Everything is subject to the relativity of individual's perception. And perception is reality. A result of an argument is purely based on the net speaking ability of the individuals involved. When you lose in an argument, you lose. But when you win, still you lose. By winning an argument you lose the goodwill of the opponent. Each individual is unique, so also their ideas and thinking. So, it is not correct to prove something or someone wrong.

According to Buddha, 'Hatred is, indeed, never appeased by hatred in this world. It is appeased only by loving-kindness'. The only way to get the best out of an argument is to avoid it. To substantiate something right, it is not necessary to prove something or somebody is wrong. Everything has got its merits and demerits. Instead of working on the demerits of something, we can work on the merits. So, focus on the positives. Remember, arguments are short-lived than relationships. It is ok to lose an argument and retain the relationship for life time.

Each and everyone is free to express her disagreement. But when trying to arrive at conclusions, it leads to an argument. How to avoid arguments? Whenever there is a disagreement and even if you know for sure that you are right, save your opponent's face. Look out for the areas of agreement and highlight it. Honestly admit that you may also be wrong and tell the opponent 'let us examine'. If this method does not work, postpone the action, and this can do the trick.

If you want, you can avoid argument. Assume you are arguing with a person whom you consider to be more knowledgeable than you. Since the person know more than you, why not save her face. Proving you are right is not going to make you more knowledgeable. Assume you are arguing with a person whom you consider to be less knowledgeable than you. Since the person knows less than you, it is not logical to expect your opponent to appreciate and understand to your point. Proving you are right is not going to do good for you. What about the case, where you are arguing with someone who is as knowledgeable as you? Here again, you can avoid the argument. Since you agree that the person knows as much as you know, there exists 50% possibility of the other person being right. So why not save her face and stop arguing. It is only the time, which can concludes who is right and who is wrong. Still, for many cases, you might not know, whether it is right or wrong? These are called the indicibles. Hence it is prudent to leave a disagreement as a mere opinion without indulging in an argument.

Pureit - Marketing Ploys

HINDUSTAN Lever Ltd (HLL) has recently launched a water purifier named Pureit. It basically treats the water at different ways to get a pure water (free from germs, bacteria and chemicals) to drink. It costs about Rs. 1500.

Though the product is cool and cost effective, there is a hidden marketing ploy from HLL Marketing Team. All the parts used in the Pureit are mechanical parts.

Ploy 1 : Attached is the image of the front panel, where there are indications of some leds. Basically this gives a feel that there are electronical parts involved in the device. Which projects a better ROI for the money being invested


Ploy 2 : This is to support the above illusion created by the HLL marketing Team. All the brouchures and manual of the Pureit refers "Germ kill Battery Kit". From the name it sounds that there are some electronical parts involved. Actually in reality, all the parts involved in this Germ Kill Battery Kit are mechanical only.

Since Pureit is good and does what is intended, I'm happy with it's performance so far. Infact it cost effective too. But I did not like this Marketing ploy mentioned above. Even if this marketing ploy were not used, still the sales of Pureit would have been the same. But could not guess the reason for this?

The Sage and the small Boy

Once there lived a sage in a small village. Whatever the sage advices people followed. So, people from far of distance use to visit the sage with their naughty child, wife, husband, brother, sister to get advice from the sage.

Mary was living in the next village. She was worried about her son Mark's habbit of eating more sweets. She had warned Mark about this, but he does not seem to hear his mother's words. Through neighbours, Mary came to know about the sage and his power.

On one fine day, Mary took her son Mark to the sage. Mary complained about her son's habbit to the sage. The sage, after thinking about this for a couple of minutes asked Mary and Mark to visit him after 10 days.

Mary was waiting for the completion of 10 days. Exactly on the 11th day, she took her son to the sage. She reminded the sage about the complaint. The sage looked at Mark, with a confident voice, he said - "Son! stop eating sweets". Mark nodded. Both the mother and her son left the place.

To her surprise, Mary found that from that day onwards, Mark had completely stopped eating sweets. She was happy and wanted to thank the sage. So, the next week, she went and visited the sage and thanked him. When she was about to leave the place, she asked the sage, why he wanted them to come after 10 days. She wondered why not the sage told Mark the same words 10 days earlier.

Smiling at Mary's question, the sage replied that till she complained about Mark, he was eating more sweets. So, he wanted to control his habbit before advising Mark. And that was the reason for 10 days gap.

Moral of the Story :
  1. Great men teach or preach what they practice
  2. Chances of people hearing your words, if you practice it 100% yourself
  3. People do what you do than what you say
  4. Self-control is the first step towards control over many lives